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Social media gets serious
If LinkedIn’s recent news is anything to go by then Social Media really did just get serious. LinkedIn are looking to go public – conveying an expansion of the role of social media as an advertising...
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Using Social Media to Promote the News
Retail news aggregator My Retail Media approached The Think Tank to raise their profile online and to build awareness of its services and content. The Think Tank developed a social media campaign,...
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The Demographics of Social Media
Did you know that 86.5% of the people who like cats on Facebook are Women? An interesting fact, but have a look at the demographics pulled together in this table. We are often debating on the value...
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Which social media tools are B2B marketers using?
Pardot Marketing Automation has been looking at the most popular social networks amongst B2B marketers. They found some interesting facts and created an infographic to show some of the key results....
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Most overused buzzwords and best ways to increase your profile on Linkedin
LInkedin has been looking at some of the most overused terms and buzzwords of 2011, comparing them to 2010, and also suggest ways that professionals can increase the number of visitors to their...
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Mobile Advertising Wars
There is a lot being written about the impact of mobile technologies right now. The Financial Times’s Tim Bradshaw wrote a piece on Google and Apple lowering the price for mobile advertising in an...
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Is this a social media turning point?
A great deal has been written about social media and most of it about the opportunities that it offers brands and marketers. However, a recent survey by YouGov has suggested a negative side to using...
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Now being a social influencer can get you into airport lounges
American Airlines has rolled out a new perk for social media users, use of their Admirals Club lounges, regardless whether you are flying with them or not.To gain a one-day pass for the club, you need...
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Social Media in Construction
Social Media has touched all our lives, both personal and professional. Historically segments of the construction sector have been early adopters of online technology and the same is the case with...
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B2B social media in 2014
B2B Marketing has unveiled a new study and infographic detailing the social media landscape in 2014. The infographic reveals the social media behaviour of B2B companies and which best social networks...
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Top 20 brands on LinkedIn
LinkedIn has published a list of its most influential UK brands, revealing which companies have successfully mastered content marketing on the social media platform. The list of twenty brands uses...
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LinkedIn launches new advertising products for B2B brands
LinkedIn has revealed a new range of advertising products for B2B and ‘high-consideration’ brands. The products are dedicated to helping brands reach sales leads and include LinkedIn Lead Accelerator,...
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